LOVE PHILIPPINES
MOVEMENT

“Bringing patriotism and love for the country back to the hearts of every Filipino.”

10K+

Lives Touched

6

Regions Active

500+

Volunteers

About the Movement

Our Founding Story

Love Philippines Movement was inspired by the "Love Singapore" movement witnessed by its leaders during a visit to Singapore. Seeing how believers united in prayer and love for their nation, the founders envisioned a similar national revival for the Philippines through unity, humanitarian action, and national devotion.

"A nation united in love, service, and purpose."

Our Mission

Loving God. Loving the People. Loving the Country.

Our Vision

To restore patriotism and love for the nation in the hearts of every Filipino.

Core Values

Patriotism & Integrity

Deep love for our nation with unwavering moral principles

Humanitarian Service

Relief, medical missions, care for orphans & widows

Maximum Kingdom Impact

Faith-driven socio-civic projects for lasting change

What We Stand For

Our Leadership

Chairman

Bishop Rodolfo Cubos

Vice-Chairperson

Mrs. Bishop Ruth B. Cubos

President / National Director

Pastor Richie B. Cubos

Secretary-General

Dr. Louie F. Ceniza

Attorney-General

Atty. Lester G. Cavestany

Auditor-General

& Trustees

Primary Communities Served

  • 1
    Marginalized families
  • 2
    Disaster survivors
  • 3
    Remote communities regardless of race or creed
  • Regional Presence

    Region XI
    Region X
    Region XII
    Region VII
    Region IX
    Region XIII

    Active across Mindanao — Serving communities from Zamboanga to Caraga regions

    Brand Positioning

    What Makes Us Different

    "Bringing patriotism and love for the country back to the hearts of every Filipino."

    Desired Perception

    A patriotic, humanitarian, faith-aligned socio-civic movement for national revival.

    Unique Differentiator

    LPM revives love for the country — restoring patriotism, unity, and national devotion.

    Brand Promise

    "First Responders of Love."

    Brand Personality

    Compassionate
    Brave
    Visionary
    Servant-Leader

    Our Community

    Primary Audiences

    StudentsProfessionalsCivic LeadersLGUsOFWsChurchesBarangays

    Secondary Audiences

    DonorsVolunteersInfluencersNGOsCompanies

    Messaging Tone: Passionate, Hopeful, Grassroots

    Campaigns & Activations

    Join Our Mission

    October 15, 2025

    3-Day BLS Training

    Basic Life Support certification training for volunteers

    Ongoing

    Manay, Davao Oriental Response

    Emergency relief deployment for 7.6M earthquake survivors

    Year-round

    Volunteer Mobilization

    Charity drives and donation campaigns nationwide

    Marketing Goals

    Short-Term Goals

    • Establish rapid-response humanitarian operations
    • Launch BLS, CPR, First Aid volunteer training
    • Promote medical and relief missions

    Long-Term Goals

    • Build 50-strong LPM Quick Response Team
    • Establish medical & fire stations nationwide
    • Become similar to Red Cross & Salvation Army
    Key Performance Indicators
    AwarenessDonationsVolunteersPartnershipsMissions Completed
    Impact & Legacy

    Together, We Build a Nation of Love, Service, and Unity

    10,000+

    Beneficiaries Served

    500+

    Volunteers Mobilized

    50,000+

    Relief Goods Distributed

    6

    Regions Reached

    10,000+

    Outreach Hours Logged

    10-Year Vision

    Operational sites in major regions
    24/7-ready EMTs and ERTs
    Fire & medical stations
    Nationwide livelihood & service impact